Adding Food & Drink Menus to Your Website

Easily accessible information online is expected, if not required, by consumers. So having items such as food and drink menus readily available is a must. Not only does it save time answering the questions that customers would otherwise have to contact you to ask. It also gives you a chance to show them why they should be coming to enjoy your pub grub over the place down the road’s.

That’s why we’ve made it possible for you to upload all your menus to your website in just a few simple steps.

  1. Sign in to your Useyourlocal account and select the food & drink tab on your pub’s page.
  2. Update details such as your food service times and give a brief description of what your pub/bar has to offer customers. You can also add an image which will accompany this text on your website.
  3. You can then add up to 10 separate menus by clicking upload file and selecting the appropriate document(s).
  4. Menus can be added and removed as required should you decide to make any changes, or for occasions such as Valentine’s Day and Christmas.

Please note: It is important that all menus are converted into PDF files before being uploaded. Not all smartphones will support other formats such as Microsoft Word, therefore some customers will not be able to access the document if it is not in a PDF format.

Click here to update your website now.

Your Local is for Life, Not Just for Christmas

And so, as the onslaught of celebrations come to an end, the hard-working staff of pubs and bars up and down the country prepare for a well-earned rest, while revellers attempt to resume some level of functioning normality, New Year resolutions in tow.

There is, of course, one particular resolution that is usually the go-to for many following a month of festive overindulgence – Dry January. While the idea itself is a perfectly reasonable one, cleanse your body after a, shall we say, ‘heavy’ few weeks, save some cash, and maybe even raise some for charity. The effect it has on the pub trade can make January a month that publicans dread.

Of course, this isn’t a plea for people to sacrifice personal goals in order to boost the bottom line for the pub down the road. But rather, a reminder as to what our pubs are really about. Yes, they’re great for a few pints, a nice bottle of wine, a fancy cocktail or two. But what they really are is an invaluable space for the community.

It’s easy to forget, when taking alcohol out of the equation, that pubs serve a much higher purpose (excuse the pun). Ask the residents of any town or village that have lost their local just how much of an impact it had on their community. It soon becomes clear that these are places that should be cherished, not discarded along with the battered old Christmas tree come the 1st.

Not drinking alcohol may be one reason to stay away from the pub throughout January, but there are so many more reasons why you shouldn’t. Go for the company, the quizzes, the live music! After all, if you’re going to be sober and miserable on a Saturday night it might as well be to a decent soundtrack.

And remember, it’s not like the old days when all you could get other than something alcoholic was a glass of flat coke and a funny look. Pubs and bars are going to great lengths to accommodate the changing times. Why not try a mocktail? One of those tonics with seven different types of fruit in them? Or, dare I say it, a non-alcoholic beer? (they really are better than they used to be, I promise).

The point is, your January can be dry, but it needn’t be a desert. There are so many ways we can still support our great British pubs without buying a pint – and if we don’t, we’ll miss them when they’re gone. Remember, your local is for life, not just for Christmas.

Happy New Year!

Applying your VIP access code

If you have contacted us to take part in the Christmas Community you will have been provided with a VIP access code giving you free use of the Useyourlocal platform. Now, simply follow the 3 steps below to upload your event and we’ll take care of the rest.

 

 

 

1. Join Useyourlocal as a member and find your pub’s page using pub search.

 

 

 

 

2. Click on the VIP button and enter the code you have been given.

 

 

 

 

3. Using the events tab, upload details of your event and share to your pub’s social media pages.

 

 

 

Et voilà! Your event is now visible on Useyourlocal and has also been sent to any members in the local area. Easy as that!

The Christmas Community

British pubs are the cornerstones of our society. They’re a shared space, a place to meet old friends, make new ones, celebrate love, commiserate loss – they are the original social networking site. So it’s unsurprising that during a time when our country has found itself suffering an epidemic of loneliness, that it is our pubs who are coming through for those who need it most.

Earlier this week we came across a Twitter post from a beloved local in Wimbledon that truly represents the spirit of Christmas and of the Great British Pub. The Alexandra, famed for its fantastic community events, including Meet-up Mondays, did a shout out to their followers asking for anyone who may be alone on Christmas Day to be pointed in their direction. An incredibly touching gesture which was rightfully lauded by online observers.

Feeling quite inspired by this act of kindness we decided to do a bit of digging, and, unsurprisingly, found a whole host of equally wonderful pubs up and down the country with the same common goal for the impending festive season; to make sure no one in their community feels lonely this Christmas.

What makes these gestures all the more special is the fact that, as we all know, December is the busiest time of year for those working in hospitality. Publicans, managers, and their staff get little time off as it is, so the fact that they are willing to dedicate even more time and resources, voluntarily, for the benefit of their neighbours in need is a testament to the nature of this industry and those within it.

With that in mind, we wanted to do our bit to assist the outlets that are offering these get-togethers, as well as those who will benefit from them, with the resources we can offer. For those who are unfamiliar, Useyourlocal was created with the idea of connecting pubs and consumers – serving as one place where they can communicate and find all the information they need about what’s on in their local. So for the month of December we would like to offer any pub or bar that is hosting a community event free access to the Useyourlocal platform, along with the full support of our digital advisers.

We’re hoping to create a community of pubs and bars who would like to promote their events, so they are able to reach as many people as possible, and, likewise, can be easily found by those who are looking for somewhere to go.

If you are, or know of, a pub that is offering these kind of events over the festive period then please do get in touch with us to claim an access code and join the Christmas Community!

Email us: [email protected]

Phone: 0191 691 5000

To see the pubs that are hosting community events this Christmas, click here.

Google My Business

As you’ve probably heard us say, many times, we know that 76% of consumers are going online to look at places to visit before they go out, and where are they doing that? Google, of course! And if you have ever used Google yourself, you’ll know that when you search something it usually returns a ‘knowledge panel’ much like the image to the below. This panel has been created as a result of Useyourlocal’s Google My Business page which contains all the important information our customers want to know about us.

Adding/claiming your pub or bar’s Google My Business (GMB) page is one of the easiest but most beneficial steps you can take to drive traffic to your website. Much like your website, an up-to-date and informative GMB knowledge panel will make it far more likely that consumers will interact with your business over others.

When you have added/claimed your page, top pieces of basic information you should be sure to include are; a link to your website (this is very important as it will create a button that sends people directly to your website); your business address (including correct pin placement on Google maps); your telephone number; opening hours; some recent pictures – including of the exterior (these are particularly helpful if you are somewhere that can be difficult to find); and, of course, your pub’s name!

All of this information serves to give your establishment a more credible online presence, also, it’s just good business practice – who wants angry customers knocking on the door first thing because Google told them your pub opened an hour earlier than it actually does? Consistency is key so make sure your panel matches the information on your website.

You can find all the instructions you need on claiming or creating a Google My Business account, here.