Long Live the Local

We’re delighted to be supporting the Long Live the Local campaign again.

Our mission at useyourlocal has always been to get pubs & bars more customers, more often. Long Live the Local want to make sure that they keep more of that hard earned cash in their tills to help sustain and grow their businesses for the long term benefit of all.

So, please do lend your support by signing their petition to cut beer tax here 👉👉👉 https://uylo.co/longlivethelocal2019 and by following your own favourite pubs & bars at useyourlocal.com so you’ll be the first to know about everything they’ve got going on.

We’re Hiring

Know of anybody that loves pubs and has some experience of the hospitality sector? We’re looking to recruit an Account Manager to help drive sales of our templated websites and associated useyourlocal.com services. Pay and rations are competitive and they get to base themselves in our small but perfectly formed Newcastle office, where the drinks and chat flow freely. Just like down the pub.

For more details contact [email protected]useyourlocal.com, or reply to this message.

Could you be our new Call Advisor?

Located in our lovely new office in Newcastle city centre, useyourlocal.com is the UK’s leading pub and bar website.

With over 70,000 pubs listed on the site and some half a million visitors every month, we provide a digital platform that connects brands, pubs and consumers through the notification of news, offers and events. We also provide and manage high-quality website templates for pubs, helping them to maximise their digital marketing activities and ultimately getting more people to go to the pub more often.

We are growing fast and have big ambitions: we want to become the ‘JustEat’ of the pub & bar industry, a digital platform that is also a recognised consumer brand.

What are we looking for?

We are looking for a Call Advisor who will support our growth by providing customer care and digital marketing support to publicans and bar staff, assisting in web page set up, population of websites, regular updating and refreshing of their news, events and offers, and resolution of their general queries.

You will need to be a confident, outgoing personality with an excellent telephone manner and communication skills; somebody who can provide assistance to clients, but who can also identify opportunities for them to expand their business through our digital platform and the use of social media.

You should be somebody who enjoys working in teams, likes solving problems and taking the initiative, and can work well with minimal supervision (we don’t do micro-management). You need to be IT and social media literate, a good administrator, and have a strong commitment to customer service.

That said, we’re not necessarily looking for somebody with lots of formal qualifications, although some experience of customer service roles would be an advantage.

What it’s like to work at useyourlocal HQ

We’re a small but perfectly-formed team and we all share, and live by, the same values: we’re driven to succeed, incredibly tenacious, pragmatic by choice, creative by nature and highly convivial.

What’s more we all love pubs – so if the thought of working on, talking about and visiting the nation’s hostelries leaves you cold, or you prefer a quiet, library-style atmosphere, this probably isn’t the job for you.

Place of work: Newcastle city centre

Hours of work: Monday to Friday, 9am – 5pm, and occasionally as required outside these hours (we can be flexible on hours for the right person)

Holiday allowance: 25 days pa (plus statutory Bank Holidays)

Pay & rations: competitive, with bonus and profit-share schemes

Interested?

Then drop us a line, telling us why you think you’re the perfect fit for the role and attaching your CV. Send it to [email protected] and we’ll take it from there.

Cheers!

 

Virtual Pub

Useyourlocal.com is set to launch a world first this afternoon. The “Virtual Local Experience” will go live today in over 1,000 pubs across the country. For £2 an hour the online service allows consumers to sign in, put on Virtual Reality googles and be transported right into the middle of their favourite local pub, real time.

The service streams a live 360 degree video feed, making it really feel as if you’re there. Strategically placed speakers and microphones make it possible for people to get involved in “bar-room banter” with other locals who are either in the pub or may also be using their own Virtual Local Experience.

Beck Weston of useyourlocal.com commented, “Of course we want people to actually go to the pub but when they really, really can’t, at least this new service is an incredibly life like alternative. We are also looking at how to partner with a couple of well known online delivery companies who could even deliver a proper pint & packet of pork scratchings to your door.”

One of the first pubs to trail the service was not so sure, “We did have one evening where it was just me, the dog and five people signed in to VLE. It took a bit of getting used to, till takings were obviously low, but at least there wasn’t anything to clear up.”

useyourlocal.com gears up for growth

Digital platform forging cross-industry partnerships

useyourlocal.com is targeting a new phase in its expansion. As well as growing membership amongst consumers who use the site, the UK’s leading digital pub and bar platform is extending its partnerships with both operators and brand owners.

As the business gears up for growth, useyourlocal.com has strengthened its senior team with the appointment of John Botia. With a track record including stints with Heineken, Carlsberg and Scottish & Newcastle (S&N), Botia joins as a director to work alongside managing director Stuart Mills, who founded the business in 2009, and Willie Crawshay, who joined useyourlocal.com as chairman at the start of 2016.

Mills said, “John has joined us at a key point in the growth of useyourlocal.com. There is a huge opportunity to persuade more people to use the pub more often by creating the ‘one stop shop’ online pub portal that consumers tell us they want.

“We have a business model that works – every month, 400,000 visitors search our database of over 75,000 pubs, bars and clubs for news, events, activities and ideas for their perfect night out, and we have only scratched the surface of our potential. Many operators also rely on useyourlocal.com to provide a bespoke website to promote their business.”

While Heineken UK retains a stake in the business, the priority for the senior team is to forge partnerships with operators and brand owners right across the licensed trade. Mills adds, “Heineken UK’s support for useyourlocal.com continues to be invaluable. However, to maximise our appeal across the sector, it’s essential that our independence is transparent.

“Our aim is to grow the useyourlocal.com brand to have the same recognition status in our sector that Just Eat and Rightmove have in theirs.  The operational experience of our senior team means that we are calling on groups of all sizes, as well as individual licensees, to work with us to realise the huge potential of online and digital marketing.

“Equally, for brand owners who want to reach pubs and bars, as well as the customers who use them, useyourlocal.com provides a compelling platform for both online advertising and carefully targeted promotions.”

useyourlocal.com was founded in 2009, celebrating the role of local pubs and bars in our communities, and actively encouraging people to visit their local more often by connecting pubs and brands with consumers. It lists 75,000 pubs, bars and clubs. Every month, 400,000 consumers search its database to find out about events, food and drink menus and promotional offers to help them plan their pub visit. Of these, 20,000 members have registered to follow one or more local pubs and receive regular emails from them.

The useyourlocal.com senior team:

  • Stuart Mills, founder and managing director: Stuart began his career in media sales, before a change of tack saw him join Newcastle Breweries, the Northern trading arm of Scottish & Newcastle plc, in 2001. After several roles in sales, marketing & finance he secured the support of S&N to launch useyourlocal.com in 2009.
  • Willie Crawshay, chairman: After a stint in the army, Willie joined Scottish & Newcastle Breweries as an area manager in 1985. His career at S&N included marketing roles with brands including such as McEwan’s Export, Tartan Special and Newcastle Brown Ale, and 18 months in Hereford leading the HP Bulmer cider business after its purchase by S&N in 2003. He was later managing director of S&N’s on-trade division and then MD of Heineken UK’s pub division, now Star Pubs and Bars. Since leaving Heineken UK he has retrained as an executive coach as well as joining useyourlocal.com.
  • John Botia, director: John joined Unilever as a marketing graduate before moving to Scottish & Newcastle as brand manager for Beck’s. He became marketing director after Heineken acquired the UK business, and also worked for Heineken in Mexico, leading the integration of Cuauhtémoc Moctezuma. In 2013 he was appointed managing director of Carlsberg Singapore. He returned to Edinburgh in June 2015, becoming involved in a variety of start-up businesses as well as joining useyourlocal.com.

Notes to editors

  • useyourlocal.com was founded in 2009 after founder Stuart Mills won a Dragon’s Den-style competition organised by his then-employer, Scottish & Newcastle. Initially set up as an online hub to allow customers to arrange parcel deliveries to pubs for later collection, the model has evolved into a web-based business that celebrates the role and importance of local pubs and bars in our communities, and encourages people to visit the pub more often.
  • With Stuart Mills as managing director, the useyourlocal.com senior management team also includes chairman Willie Crawshay and director John Botia.
  • The useyourlocal.com website lists 75,000 pubs, bars and clubs across the UK. Every month, 400,000 consumers search its database to find out about events, food and drink menus and promotional offers to help them plan their pub visit. Pubs can add details of entertainment such as live sport, music or quiz nights, and special offers on food or drink.
  • 20,000 useyourlocal.com subscribers have opted to follow one or more local pubs and receive regular notifications when new events, menus or offers are added.
  • useyourlocal.com has worked with some of the biggest players in the drinks industry, delivering pub finders and pushing events to its members for pub groups such as Star Pubs & Bars and Wetherspoon, and brands such as Heineken, Coca-Cola and Smirnoff. It also supports charitable industry causes such as PubAid’s World’s Biggest Quiz.