Move gives significant boost to the online visibility of over 4,000 UK pubs
MatchPint and Useyourlocal have today announced a new partnership to raise online visibility of sports pubs and bars in the UK.
As part of the partnership, pubs and bars using MatchPint will now automatically advertise their fixture listings on Useyourlocal, the UK’s biggest online platform for pubs, massively growing the amount of customers they reach through search engines.
Sport remains a key reason for customers to visit pubs – as demonstrated by the moving of EPL kick-off times to coincide with the current 10pm curfew that applies to pubs in tiers 1 and 2.
Increasing visibility for MatchPint customers on Useyourlocal will help more customers find pubs in which to experience sport at its best, in safe environments.
“In times of crisis, partnerships and collaboration are more important than ever,” said Dom Collingwood, co-founder of MatchPint. “This partnership was born of a desire to make it as easy as possible for publicans to communicate with customers. The integration with Useyourlocal ensures pubs are able to reach the widest possible audience online with the click of a single button.”
Once connected, each venue’s sports offering will not only be seen by the 2.1M sports fans who use MatchPint to find venues showing sport each year, but also by the 6M web hits Useyourlocal receives annually.
“Pubs are busy fighting for their lives right now. As a result, any solutions need to be simple and seamless to implement,” said Marianne Rose, Marketing Manager at Trust Inns. “MatchPint’s new integration with Useyourlocal took seconds to implement and gives sport in our venues a tangible boost at zero extra cost and almost no effort to us.”