As you’ve probably heard us say, many times, we know that 76% of consumers are going online to look at places to visit before they go out, and where are they doing that? Google, of course! And if you have ever used Google yourself, you’ll know that when you search something it usually returns a ‘knowledge panel’ much like the image to the below. This panel has been created as a result of Useyourlocal’s Google My Business page which contains all the important information our customers want to know about us.
Adding/claiming your pub or bar’s Google My Business (GMB) page is one of the easiest but most beneficial steps you can take to drive traffic to your website. Much like your website, an up-to-date and informative GMB knowledge panel will make it far more likely that consumers will interact with your business over others.
When you have added/claimed your page, top pieces of basic information you should be sure to include are; a link to your website (this is very important as it will create a button that sends people directly to your website); your business address (including correct pin placement on Google maps); your telephone number; opening hours; some recent pictures – including of the exterior (these are particularly helpful if you are somewhere that can be difficult to find); and, of course, your pub’s name!
All of this information serves to give your establishment a more credible online presence, also, it’s just good business practice – who wants angry customers knocking on the door first thing because Google told them your pub opened an hour earlier than it actually does? Consistency is key so make sure your panel matches the information on your website.
You can find all the instructions you need on claiming or creating a Google My Business account, here.