London brewer and premium pub company, Fuller, Smith & Turner, is bringing back its winter ale Wise Men for a second year in support of leading men’s health charity, Prostate Cancer UK.
After last year’s success the seasonal beer is available once again throughout December in Fuller’s managed and tenanted pubs, as well as independent free trade outlets.
Wise Men is a 4% ABV golden, cask only ale, described by Fuller’s as: “A hoppy beer with malty, tropical notes and a subtle hint of blueberries thanks to the American Mosaic hops we’ve brewed it with.”
For every pint of Wise Men that is sold in a Fuller’s managed pub, 50p will be donated to Prostate Cancer UK, while every firkin sold to tenants and free trade customers will contribute £40.
The money raised by the participating outlets and their customers will go towards research into diagnosis, treatment, and prevention of the disease, as well as supporting men who are affected and their families.
Prostate cancer is the is currently the most common cancer in men in the UK, with 11,000 men dying each year, and is set to become the most commonly diagnosed cancer overall by 2030.
James Beeby, Director of Fundraising at Prostate Cancer UK said: “We were delighted to find out that Wise Men was going to be back for the second year. Not only are Fuller’s raising money to help fund research for prostate cancer through selling and brewing the beer this Christmas, but they are also raising vital awareness of the disease among their customers. I’m looking forward to a pint very soon!”
To find your nearest Fuller’s pub click here.