When we used to sell beer to pubs nearly 20 years ago there were only two things that customers really wanted. Beer mats and A boards. Those were the days. Deliver those and selling the beer was easy.
Interestingly, although the world has changed almost unrecognisably in that short period of time, A boards can still be found outside the majority of pubs and bars the length and breadth of the country.
Now, we’re not suggesting for a minute that there’s anything wrong with this, but the world has moved on. There’s a whole generation of consumers who have probably lodged dozens of claims with “ACCIDENT NOT MY FAULT.com” because they walked into an A board whilst buried in their mobile phone.
At Useyourlocal.com we let pubs and brands connect with consumers before they walk into that A board. We know that people like going to the pub, and we know they think they should probably go more often. We just make it easy and give them a timely and relevant excuse.
We’re working on the beer mat!