Supermarket beer sales overtake pub beer sales for first time

British drinkers are about to consume more beer from supermarkets than from pubs for the first time, as millions stay away from their local. 

The figures come just two weeks after a report suggested that visits to local pubs had fallen by 19pc in the last year, further threatening the future of one of the great British institutions.

Back in the 1970s more than 90pc of all beer drunk in Britain was bought from the “on trade” – pubs and clubs, with less than 10pc brought from the “off trade” of supermarkets and off-licences.

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Average Pint Breaks £3 Barrier

The average cost of a pint has now broken the £3 barrier.

That’s according to the British Beer & Pub Association’s (BBPA) Statistical Handbook. In last year’s Handbook, the average price of a pint of bitter was £2.58 and lager £2.95.

The latest Handbook also shows that consumption in 2010 is far lower than it was six years ago.

While there was a small 0.6% rise in UK consumption per head in 2010, drinking levels are still 11% lower than they were in 2004.

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