Morning Advertiser: That’s men-tertainment

Enticing blokes into the pub shouldn’t be too hard, should it? Serve decent beer and they will surely come. But it’s not quite that simple in a climate of declining beer consumption and under-pressure consumer spending.

In tough trading conditions, a pub needs to offer more than the promise of a good pint to encourage men to part with their hard-earned cash.

“Guys go to pubs to be entertained and for a great night out, not just a good drink. They could get that at home,” says Martin Green, managing director of pub gaming company Redtooth. “We’ve been developing products that help pull punters in, even on quieter nights.”

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