British drinkers are about to consume more beer from supermarkets than from pubs for the first time, as millions stay away from their local.
The figures come just two weeks after a report suggested that visits to local pubs had fallen by 19pc in the last year, further threatening the future of one of the great British institutions.
Back in the 1970s more than 90pc of all beer drunk in Britain was bought from the “on trade” – pubs and clubs, with less than 10pc brought from the “off trade” of supermarkets and off-licences.
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