Google My Business

As you’ve probably heard us say, many times, we know that 76% of consumers are going online to look at places to visit before they go out, and where are they doing that? Google, of course! And if you have ever used Google yourself, you’ll know that when you search something it usually returns a ‘knowledge panel’ much like the image to the below. This panel has been created as a result of Useyourlocal’s Google My Business page which contains all the important information our customers want to know about us.

Adding/claiming your pub or bar’s Google My Business (GMB) page is one of the easiest but most beneficial steps you can take to drive traffic to your website. Much like your website, an up-to-date and informative GMB knowledge panel will make it far more likely that consumers will interact with your business over others.

When you have added/claimed your page, top pieces of basic information you should be sure to include are; a link to your website (this is very important as it will create a button that sends people directly to your website); your business address (including correct pin placement on Google maps); your telephone number; opening hours; some recent pictures – including of the exterior (these are particularly helpful if you are somewhere that can be difficult to find); and, of course, your pub’s name!

All of this information serves to give your establishment a more credible online presence, also, it’s just good business practice – who wants angry customers knocking on the door first thing because Google told them your pub opened an hour earlier than it actually does? Consistency is key so make sure your panel matches the information on your website.

You can find all the instructions you need on claiming or creating a Google My Business account, here.

 

Brakspear Jazz & Blues Week 2018

If you happen to find yourself in the vicinity of any of these Brakspear pubs between the 9th – 18th November then you are in luck! Because November sees the return of the sixth annual Brakspear Jazz & Blues Week.

The special edition beer is described as a smooth, 3.9% ABV amber ale with a clean hoppy finish

Nineteen pubs in Oxfordshire and beyond will host events featuring an array of jazz and blues acts, exclusive meal packages, and, of course, some cracking beer.

‘Sax on Fire’, a new, special edition beer brewed at the Bell Street Brewery to celebrate the Jazz & Blues Festival, will be available in several participating pubs throughout the festivities.

Great music, great pubs, great beer – what more could you ask for?

EVENT SCHEDULE 

FRIDAY 9TH NOVEMBER 2018

08:00 PM – Swing 42 – Three Horseshoes

08:00 PM – Terry Pack Quartet – The Dolphin

SATURDAY 10TH NOVEMBER 2018

08:00 PM – Darren Jones – The Hollybush

08:00 PM – Jacamanda – The Barleycorn

08:00 PM – Grace & Danger – The Dolphin

08:00 PM – Robert Otwinoski Trio – Dog & Duck

08:30 PM – Nicole Allan – Prince of Wales

SUNDAY 11TH NOVEMBER 2018

06:30 PM – Jazz & Blues Jam – The Dolphin

WEDNESDAY 14TH NOVEMBER 2018

01:00 PM – Redbourn Jazz Band – The Hollybush

THURSDAY 15TH NOVEMBER 2018

07:30 PM – Jazz Groove Collective – The Dolphin

08:00 PM – Ollie James – Chequers, Marlow

08:00 PM – Revelator – Duke of Wellington

FRIDAY 16TH NOVEMBER 2018

01:00 PM – Treble Clef – The Hollybush

06:30 PM – Jon Walsh – The Rising Sun

08:00 PM – The Rebecca Poole Trio – Five Horseshoes

08:00 PM – Dolphin Funk Ensemble – The Dolphin

08:00 PM – Bread = Bread – Catherine Wheel

SATURDAY 17TH NOVEMBER 2018

05:30 PM – Andy Panayi Quartet – The Dolphin

07:00 PM – Marc Eden & the Swankers – The Archer

08:00 PM – The Ed Hall Quartet – Cherry Tree Inn

08:00 PM – Heather-Jayne & the Blue Shoes – Catherine Wheel

08:00 PM – Steph Willis – The Anchor

08:30 PM – Steve Morano & Tom Anderson – Saracen’s Head

09:00 PM – Katie & the Retrobates – Retreat

SUNDAY 18TH NOVEMBER 2018

01:00 PM – FidGit – The Bull on Bell St

08:00 PM – Short Notice – Catherine Wheel

SATURDAY 24TH NOVEMBER 2018

07:00 PM – Virgo – The Bell

08:00 PM – Fleur Stephenson – The Horns

Online Audit Reveals On-Trade’s Digital Downfall

A recent audit of over 300 UK pub and bar websites has found that many are missing out on customers because they lack the basic information and functionality required to meet pub-goers’ needs and expectations, according to digital pub & bar platform Useyourlocal.com.

A 7-point system was used to determine whether each reviewed website: was legal and secure; was mobile-friendly; included key facts about the pub; featured a consumer sign-up page; was compatible with social media; was attractive to look at; and was updated with current events taking place at the venue. An overall score was then awarded based on points accumulated – and the average was just 5/10.

“We know that 73% of consumers are going online to find out information about pubs and bars before visiting them. With the average pub’s website only scoring 5/10 there is a clear opportunity to improve and get more visitors through the door” said Stuart Mills, Useyourlocal’s founder,

“Astonishingly, we found that nearly half of all the websites we audited were not even mobile-friendly. Given that some two-thirds of online traffic is now primarily mobile-driven, that means there are significant numbers of consumers who just can’t find what they’re looking for.

The vast majority of sites lacked many of the fundamental requirements of being fully legal and secure, which obviously isn’t ideal, and most weren’t up to date with key details such as menus and upcoming events – the kind of information pub-goers expect to find on a website.”

Landlord Steve Papworth

The White Hart Inn in Twickenham was one of the pubs included in the audit, and, after seeing how poorly his previous website fared, publican Steve Papworth decided to relaunch his business online with Useyourlocal. Since the new website went live he has seen his trade go from strength to strength, and he’s now taking an extra £400 a week.

Steve said, “Our last website was expensive to maintain, hard to update and really quite poor quality. We’re now seeing what a difference it makes to have a decent website: we’re busier during previously quiet periods of the week and have seen a considerable increase in people contacting us about our accommodation and function room. And the site is much easier to use and to keep updated.” 

Analytics taken from the more than 500 websites currently powered by Useyourlocal show that they are receiving anything from 500 to 4,000 visits per month, depending on the size and nature of the outlet. Nicky Renwick, Useyourlocal’s business manager who co-ordinated the audit, says these figures should not be ignored by the pub trade:

“We know that the average adult in the UK is spending £28 per week in the pub – if you can get 500 pairs of eyes on a website that really shows off how great your establishment is and entices them to visit, that’s a potential £14,000 worth of custom coming your way.”

Publicans who would like to receive a free audit of their existing website, and a free Useyourlocal website preview for their outlet, can do so by contacting the team via phone on 0191 691 5000 or by email at [email protected]

Useyourlocal Refer-a-Pub Scheme

We’re all better off when we work together, especially when it comes to promoting the great British pub.

So we think it would be great if we were able to grow our community of pubs and bars at useyourlocal.com, and collectively get more people to go to the pub more often.

To share the love all round, we’ll give you £50 when you introduce us to a pub or bar who subsequently sign up to our website service, and we’ll give them £50 off their sign-up fee.

They save, you earn, and we all help get people off their sofas and into the pub.

It’s a win – win – win!

Terms & Conditions

Our Refer-a-Pub program allows registered Useyourlocal Gold Plan members to earn themselves and another pub or bar £50 each by introducing them to the Useyourlocal Gold Plan service.

Eligibility

Only signed up members of the Useyourlocal Gold Plan (“Referrer”) are eligible to participate in the Refer-a-Pub program.

To be eligible for the payment the referred member (“Referee”) must have successfully purchased a Gold Plan membership with Useyourlocal.

For the avoidance of doubt and without prejudice to any rights or remedies otherwise available to Useyourlocal under applicable law, Useyourlocal members are not permitted to impersonate Useyourlocal, use the Useyourlocal domain names or trademarks (apart from any banners and links we provide) or to post adverts or sponsored links on search engines which appear when users search for the Useyourlocal brand or trademarks (commonly known as brand term bidding), and any referrals arising out of or in connection with any misuse or infringement of the Useyourlocal domain names or trademarks shall not qualify for Refer-a-Pub.

Remuneration

Each existing Useyourlocal Gold Plan member (“Referrer”) will receive a reward of £50 for each pub (“Referee”) who signs up to Useyourlocal and has a website successfully purchased by Useyourlocal. If the Referee does not fulfil the purchase, then the Referrer will not qualify for the reward.

Each Referee who signs up to Useyourlocal via Refer-a-Pub and has a website successfully launched by Useyourlocal will receive £50 off the cost of the initial set-up fee, of which there is a choice of 3 options – £600/£400/£250 (initial setup fee is dependent on onward payment plan selected i.e. Yearly/Higher Monthly/Lower Monthly).

In each eligible case, the reward for the Referrer / Referee will be delivered by a method of payment decided by Useyourlocal which could include a bank transfer, cheque, PayPal or other.

The Referee must sign up as a member of Useyourlocal using the name of the Referrer and their outlet. Referrals cannot be made by any other means other than via an existing member of the Useyourlocal Gold Plan.

You cannot refer yourself or an existing Useyourlocal member.

The Referrer / Referee will be remunerated by Useyourlocal once the Referee’s Gold Plan membership has been purchased. Payment will be made within 90 days following the confirmation of a successful Gold Plan membership purchase.

Only the Referrer / Referee named in the initial referral will be eligible to receive the reward. It is non-transferrable.

In any disputed case the decision of Useyourlocal is final and binding.

This promotion begins from 08/10/2018 and Useyourlocal reserves the right to withdraw it at any time in the event that unforeseen circumstances make this unavoidable. In this situation a notice of withdrawal will be sent to all Useyourlocal Gold Plan members.

Useyourlocal reserves the right to amend, withdraw or extend any or all elements of this promotion at any time, without prior notice.

Promoter: UseYourLocal Limited. Registered office: 3-4 Broadway Park, Edinburgh, EH12 9JZ. Company Registration No. SC349564

Your new analytics tab

What’s new?

We have added a new analytics tab to your pub’s Useyourlocal page that gives you a visual representation of the user activity on your templated website. These statistics have been generated by Google Analytics and will help you get an idea of the traffic that your website is receiving each month.

What does it mean?

On your analytics chart you will see 3 different measurements of activity, these are; page views, sessions, and users. They each represent the number of times a certain action has been logged on your website. Below is an explanation of what each of them means.

Users: This is the number of individuals who have visited your website, meaning regardless of how many times an individual visits your website they will only ever register as one person. This number will always be the lowest on the chart because it is the base statistic from which the others are calculated.

Sessions: This represents the number of times an individual user has visited your website. So, while they are considered one user (see above), should they visit your website on two separate occasions that will account for two sessions. Continually updating your website with all your current news, offers and events increases the likelihood that your users will take the time to visit it more often.

Page views: Every time a page on your website is viewed it is registered here. So, if one user looks at both your drinks page followed by your events page, this will account for two page views. Ideally, the gap between the number of users and the number of page views should always be quite large because it means those who visit your website are taking the time to look at everything you have to offer. A good way to build your page views is to make sure you are posting engaging and up-to-date content across your whole website.

Why is it useful?

These analytics allow you to see exactly how many people are looking at your pub online each month. As well as showing you exactly how your website is benefiting your business, these statistics also offer some insight into how consumers are responding to your content. Maybe certain events or offers have increased traffic, or there is a particular time of year that drives peoples’ interest in your pub or bar. All this information gives you even more tools for planning activities and maximising the exposure your website gives them. The more eyes you’ve got on your website, the more feet you’ll get through your door.

How often is it updated?

The analytics will update automatically at the end of each month with figures dating back up to 6 months, depending how long your website with us has been active.

What can i do to increase my website traffic?

The key to attracting people to your website is keeping it fresh and up-to-date. The more often you are adding your news, offers and events, the more often people are going to be checking back to see what’s going on. Your website is like your shop window, you need to make it as inviting as possible, because people will only be interested if there is something to be interested in. It’s also important that you spread the word, share it on your social media, put posters up behind the bar, you could even put a good old-fashioned ad in the local newspaper! Remember, the average person spends £28 a week in the pub, make sure that pub is yours.